This video was a created for the city of Fayetteville, North Carolina via the Fayetteville Area Convention & Visitors Bureau. During the pandemic, the community’s morale had stooped to an all time low—like many places across the globe. This video sought to remind the community of why they are so special. The result painted a picture of the city and Fort Bragg communities as a resilient and heartwarming hometown—swinging long-lasting perceptions of the area into intrigue. The video received 94K+ views and counting and has been shared across social media channels with 14K+.
Creative Direction, Art Direction, Editing, Production, Photography, Casting, Copywriting.
Agency: The Republik