This video was a created for the city of Fayetteville, North Carolina via the Fayetteville Area Convention & Visitors Bureau. During the pandemic, the community’s morale had stooped to an all time low—like many places across the globe. This video sought to remind the community of why they are so special. The result painted a picture of the city and Fort Bragg communities as a resilient and heartwarming hometown—swinging long-lasting perceptions of the area into intrigue. The video has 94,000+ views encounting and has been shared across social media channels around the country as well as covered by ABC news.
Responsibilities: Creative; Copywriting; Art Direction; Storyboarding/Proof of Concept; Editing
Agency: The Republik