![](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532557466011-J9ISXLSWOWQ8AU4ZD0OO/1-BED-FULL-Bottle.jpg)
Bedlam Vodka
Bedlam Vodka came to The Republik with a budget and a blank canvas for their new brand. So, our team went to town positioning the brand like no other vodka. The idea: disrupt a snooze-fest of a category.
Responsibilities: Art Direction; Brand Applications; Proof of Concept; Copywriting; Production Management
Credits: The Republik; Robert Shaw West - Executive Creative Director; Dwayne Fry - Strategic Director; Matt Shapiro - Associate Creative Director, Senior Art Director and Illustrator; Neil Hinson - Lead Copywriter; Mark Scoggins - Production / Photography; Brandon Gutherie - Art Director.
![1-BED-FULL-Bottle.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532557466011-J9ISXLSWOWQ8AU4ZD0OO/1-BED-FULL-Bottle.jpg)
![2-BED-Bottle-Center.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532557482940-2QD7V5L19Z6P76PH1D7U/2-BED-Bottle-Center.jpg)
![132-Graybeard-4.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532557368498-2UQ149F6CW9XQRTI86GY/132-Graybeard-4.jpg)
![132-Graybeard-3.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532557369582-673JSKNKD9LC9MR5T5UM/132-Graybeard-3.jpg)
![In a world of clean, contemporary and implied sophistication—Bedlam won the 2017 WSWA Brand Battle Competition.](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532542218730-ZDF7DXX0SE353TGIIIV4/Screen+Shot+2018-07-25+at+1.01.36+PM.png)
In a world of clean, contemporary and implied sophistication—Bedlam won the 2017 WSWA Brand Battle Competition.
![web-1.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532543944390-4Z0O6RXO3VNLL0CNYI3E/web-1.png)
![web-2.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532544366307-U2RZ44V1G8BBA29KA66E/web-2.png)
![Every facet of the brand is delivered with a taste of rebellious, crass attitude that invites patrons to live the brand experience.](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532544835810-I7TTQGUD1G5HJL24UH0O/web-screens-mock-01.png)
Every facet of the brand is delivered with a taste of rebellious, crass attitude that invites patrons to live the brand experience.
![Screen Shot 2018-07-25 at 1.03.19 PM.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532542318847-A8XZTW3QOZ7K0Q5SDBT7/Screen+Shot+2018-07-25+at+1.03.19+PM.png)
![4-BED-PIN.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532557492717-2GSGHA5A7KKD3MX0KIOR/4-BED-PIN.jpg)
![3-bedlam ID at event-07.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532557501800-RMFDT6CIC50Q6TMQSOBJ/3-bedlam+ID+at+event-07.jpg)
![These coasters were a personal favorite. A unique twist on a classic deliverable. Try one.](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532557513599-W1ZIR7Q6TRGSJF0LLMAM/7-bedlam+ID+at+event-11.jpg)
These coasters were a personal favorite. A unique twist on a classic deliverable. Try one.
![8-bedlam glass pour-ms.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532557524120-APAJMV9KQAFR80XKGDMF/8-bedlam+glass+pour-ms.jpg)
![These portraits were a super fun accent to the launch event. We composited the master distiller’s face onto a “lineage” timeline and placed it amongst other fabricated “artifacts” from the brand’s unique history.](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532611119691-85MZP4ZPXV68NIB5M1D2/Bedlam-Launch-Event-164.png)
These portraits were a super fun accent to the launch event. We composited the master distiller’s face onto a “lineage” timeline and placed it amongst other fabricated “artifacts” from the brand’s unique history.
![Paintings-Quad.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1532610881903-E0P6SKYKD9CVATQGW28O/Paintings-Quad.png)