Bedlam Vodka came to The Republik with a budget and a blank canvas for their new brand. So, our team went to town positioning the brand like no other vodka. The idea: disrupt a snooze-fest of a category.
Responsibilities: Art Direction; Brand Applications; Proof of Concept; Copywriting; Production Management
Credits: The Republik; Robert Shaw West - Executive Creative Director; Dwayne Fry - Strategic Director; Matt Shapiro - Associate Creative Director, Senior Art Director and Illustrator; Neil Hinson - Lead Copywriter; Mark Scoggins - Production / Photography; Brandon Gutherie - Art Director.
In a world of clean, contemporary and implied sophistication—Bedlam won the 2017 WSWA Brand Battle Competition.
Every facet of the brand is delivered with a taste of rebellious, crass attitude that invites patrons to live the brand experience.
These coasters were a personal favorite. A unique twist on a classic deliverable. Try one.
These portraits were a super fun accent to the launch event. We composited the master distiller’s face onto a “lineage” timeline and placed it amongst other fabricated “artifacts” from the brand’s unique history.