Mitas is a global tire corporation providing predominantly industrial agricultural tires across the globe. The ‘TIRES CAN’ campaign took shape as an integrated effort that took trade shows, social media and advertising channels by storm.
Responsibilities: Senior Art Direction; Associate Creative Direction; Brand Activations; Proof of Concept; Copywriting; Production Management
Credits: The Republik; Robert Shaw West - Executive Creative Director; Dwayne Fry - Strategic Director; Matt Shapiro - Associate Creative Director, Senior Art Director and Illustrator; Neil Hinson - Copywriter; Mark Scoggins - Production / Photography
The ad campaign enticed American farmers curiosity by opening their mind to the residual benefits of a superior tire
The ad campaign translated into trade show booth promotional opportunities that pulled farmers to the Mitas booth
…as well as media that were curious how “tires can improve your love life”…
Tapping into the younger generation, we created Farmers Can—a Mitas initiative that took to social media to promote the contributions of the American farmer