I was tasked by the Fayetteville Area Convention & Visitors Bureau to create an app that would allow users to gain the best insights on local events, shopping, dining, coupons and more. We call it Scoutlook.
Responsibilities: Senior Art Director; UX/UI Design; Front End Developer.
Credits: The Republik™; Robert Shaw West - Executive Creative Director; Dwayne Fry - Strategic Director; Matt Shapiro - Associate Creative Director; Japhia Olsen - Developer
The launch campaign for Scoutlook was developed to excite the local community and encourage local participation. It included ads, social media engagements and some guerrilla style tactics.