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FHI is a logistics, freight and human resources company that has made it their priority to master every detail of the distribution chain. I have had the pleasure of collaborating with strategic teams in managing and directing the targeted B2B marketing efforts over the past 3 years.
Responsibilities: Senior Art Direction; Brand Applications; Proof of Concept; Design; Copywriting; Iconography; Production Management
Credits: The Republik; Robert Shaw West - Executive Creative Director; Dwayne Fry - Strategic Director; Matt Shapiro - Associate Creative Director; Mark Scoggins - Production / Photography; Neil Hinson - Lead Copywriter.
Armed with a new strategy, brand positioning and visual identity we were able to help FHI entice new prospects with typical and not so typical applications.
The Little Book of Big Ideas won 3 Gold Awards through the AAF as well as the Judges Choice for Brand Ethos. A wild card for the B2B category, the little book peeks into thoughts of the man that pioneered the freight handling industry.
Unique mailers that say more in the delivery helped sales teams reach identified prospects and engage with them in a memorable way.