![HH-114-2019 Sticker VMECH 11-19-18-01.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437497096-O1TZ4DVDJCUDN6NWFU1B/HH-114-2019+Sticker+VMECH+11-19-18-01.png)
Horn & Heel
I started Horn & Heel with my long-time friend, Duncan. He is a knife-maker and metalsmith specializing in culinary cutlery. His knives are in hands of reputable, James Beard-award-winning chefs around the country as well celebrity chef, Ted Allen on The Food Network show, Chopped.
Responsibilities: Creative Director; Brand Positioning; Copywriter; Branding Applications; Product Development; Graphic Design; Operations Manager
![HH-Logo and Mark [04.16.20]-11.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621436531938-L6GPEL5OPAPGLX7VHLHE/HH-Logo+and+Mark+%5B04.16.20%5D-11.png)
![HH-Logo and Mark [04.16.20]-12.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621436531915-M10QABR0R1W40NH3KU55/HH-Logo+and+Mark+%5B04.16.20%5D-12.png)
![HH-114-2019 Sticker VMECH 11-19-18-01.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437268173-9MBWG3STBDTSLHXYRWDN/HH-114-2019+Sticker+VMECH+11-19-18-01.png)
![HH-201 Anniverary Post V1 [04.20.21]-01.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437268110-N9N9MUSI0FLMMGNSRZXF/HH-201+Anniverary+Post+V1+%5B04.20.21%5D-01.png)
![_MG_8807.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539275646024-EA71F6PER6RG1X5AEH1X/_MG_8807.jpg)
![HH-Knife-Roll-06-001.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437269037-8E7NIIO6APGXESCCO0L5/HH-Knife-Roll-06-001.jpg)
![HH-Knife-Roll-06-002.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437269529-UNSFTZNB3NKZD3LY97XM/HH-Knife-Roll-06-002.jpg)
![HH-Knife-Roll-06-003.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437271636-12204C8KPQD8DBBJQDI1/HH-Knife-Roll-06-003.jpg)
![HH-Knife-Roll-06-004.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437272073-ZT6X7NJYZPS5I51ARX5A/HH-Knife-Roll-06-004.jpg)
![HH-Knife-Roll-06-005.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437273470-74XEBV9DBZANKB7OR480/HH-Knife-Roll-06-005.jpg)
![HH-Knife-Roll-06-006.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437274084-P7T7EDBDZA48SK2KQNDQ/HH-Knife-Roll-06-006.jpg)
![HH-Higo-_0107.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539270060830-N735WYJKXGE2WZSYPGXN/HH-Higo-_0107.jpg)
![HH-Higo-_0135.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539272170859-DCOHOAS5HJFHBRCFYCKF/HH-Higo-_0135.jpg)
![HH-Higo-_0153.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539272172048-NISXNS6NJTJ4B8RI6TA8/HH-Higo-_0153.jpg)
![HH-Higo-_0190.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539272182717-AMNHWBGMOMUWH4MGNOH8/HH-Higo-_0190.jpg)
![HH-Higo-_0253.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539270096109-D2KC9KKE5R3FOZVB0K82/HH-Higo-_0253.jpg)
![HH-Higo-_0237.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539272199996-AP4SWN2EBF9CONLI0I5B/HH-Higo-_0237.jpg)
![HH-Higo-_0238.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539272225442-ZSJKRPKQTSWZPR1RO658/HH-Higo-_0238.jpg)
![HH-Higo-_0244.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539272248150-U0YM1IQJFBBRIGUUXTET/HH-Higo-_0244.jpg)
![Sharing the stories of our customers is a huge part of what we enjoy most about our efforts. We meet some amazing, real, hardworking people, like Chef Jake.](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539272261767-U1TOJ7L7V9WMXVTNIBOJ/HH-Higo-_0247.jpg)
Sharing the stories of our customers is a huge part of what we enjoy most about our efforts. We meet some amazing, real, hardworking people, like Chef Jake.
![HH-Hat-2019_0023.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621436594053-CFE67NU9YZIBOAWOBK0C/HH-Hat-2019_0023.jpg)
![HH-Hat-2019_0005.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621436592313-Y5YF6YLDBJ5YVMCPOO1N/HH-Hat-2019_0005.jpg)
![HH-Pre-orders-graphic v1 [12.11.19]-LR-01.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1621437276814-N025C9WPXV0V4DM0CE4S/HH-Pre-orders-graphic+v1+%5B12.11.19%5D-LR-01.png)
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![In late 2018 we released our higo-style folding knife—A Knife for Knife Stuff. The personality of the brand is somewhere along the lines of a modern day John Wayne mixed with an excited nay-sayer.](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539267908284-GOSUASF8DY0BO4555KPJ/HH-home-01.png)
In late 2018 we released our higo-style folding knife—A Knife for Knife Stuff. The personality of the brand is somewhere along the lines of a modern day John Wayne mixed with an excited nay-sayer.
![HH-home-02.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539269357115-20XMDC6KJVNU89NAJO5G/HH-home-02.png)
![We started with product development and together we honed in ergonomics, design and packaging.](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539270019718-9V9T7ZL31B72WRZ7EDYN/HH-shop-01.png)
We started with product development and together we honed in ergonomics, design and packaging.
![…until we finally landed on what we felt was a to-the-point, honest package that holds an honest product.](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539270724374-DTMWBP8WHD4IU126RZF0/55597730941__E8BBBB8D-6DDF-4036-96DB-12F637E1F954.jpeg)
…until we finally landed on what we felt was a to-the-point, honest package that holds an honest product.
![MultiDevicesWebsiteMockups.png](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539270366072-SB9O8HBNHLYQT9BWYWCF/MultiDevicesWebsiteMockups.png)
Once we finalized the knife, we focused on the packaging and the launch. The idea was to tell the story of what any pocket knife should be used for.
![We went through many many (many…) prototypes and iterations…](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539270456213-WOBKH8WOJET08VLUN8NM/draw-01.png)
We went through many many (many…) prototypes and iterations…
![55597726841__750569F8-D873-44B8-91F7-84BDD21D0263.jpeg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539270657751-PSQOMCPXH9TQBRC6KAN7/55597726841__750569F8-D873-44B8-91F7-84BDD21D0263.jpeg)
![_MG_8892.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539275646023-SKZK0799XDAFP66IV2KJ/_MG_8892.jpg)
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![…Or our friends at Cortez Seafood in Raleigh, NC.](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539275648545-6F4MHTK6WU3YT52WXCDB/_MG_9178.jpg)
…Or our friends at Cortez Seafood in Raleigh, NC.
![_MG_1884.jpg](https://images.squarespace-cdn.com/content/v1/561554dae4b07177b37f0bba/1539276012119-1P5RP3J09WVUBZSRPK97/_MG_1884.jpg)
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