Mati makes sparkling, organic energy drinks with a rare ingredient called Guayusa found in the rain forest. They have two products: regular flavors from 40-90 calories and a line of zero calorie flavors. Working with the CEO and Brand Manager, our team provided brand positioning, trade show concepts, social media strategy and POS activations.
Responsibilities: Creative; Art Direction; Brand Identity Integration; Proof of Concept; Copywriting; Production Management
Credits: The Republik; Robert Shaw West - Executive Creative Director; Dwayne Fry - Strategic Director; Matt Shapiro - Associate Creative Director